Hear from NOW TV’s Senior Product Owner for Digital on how they’re enabling clickstream data in their data lake and achieving enormous efficiencies and scalability.
In this case study, read how algorithmic models have improved reach and conversion rates for an electronics company’s retargeting campaigns.
In this case study, read how NOW TV is connecting digital and offline data sources to better understand customers and deliver a superior customer experience.
Hear from NOW TV’s Insight Manager in the Data Intelligence group on how they’re unlocking their product analytics in order to serve better content to consumers.
See how algorithmic attribution models help marketers quantify the relative impact of each customer interaction.
See how Sky unlocked the power of their marketing cloud in 12 weeks and are delivering real incremental revenue.
Bring GA 360 clickstream data into your enterprise big data environment, quickly and easily.
Review the take on Syntasa’s marketing AI platform (sometimes called a CIP), as reported by 451 Research analysts.
See how Sky transforms VPC from Google into props.
[Recording from Syntasa’s 4.0 Launch and Learn event in London]
See how Sky transforms VPC from Google into props.
[Slides from Syntasa’s 4.0 Launch and Learn event in London]
