California’s Office of Digital Innovation (ODI) informed COVID vaccine response by providing granular insights into sentiment around willingness and hesitancy for California’s Vaccinate All 58 campaign.
ODI works with California state agencies and departments to use human centered design and technology to reimagine and redesign processes, systems, and services.
Build the digital infrastructure that leverages Calfornia’s vast digital footprint to:
ODI supported the state’s COVID vaccine response by leveraging digital surveys and applying advanced statistical methods to estimate vaccine hesitancy at the zip code level. These data were a critical component of the advertising strategy and directly informed allocation of the vaccine to zip codes with the highest likelihood of vaccine acceptance.
– JP Petrucione, Director, ODI Insights
Tap into digital behavior to keep your finger on the pulse of your constituents — which topics are most popular, how is sentiment trending, and where should you focus your efforts?
Quickly and easily ingest many different types of data (both structured and unstructured), including surveys, vaccination metrics, news, social media, and search.
The COVID pandemic is an urgent problem that requires quick action. Sytasa’s software and expertise enabled the project to deliver value within 6 weeks.
Intuitive visualizations and maps make insights easy for communicators to use and determine which campaigns and audiences will yield the best results in their community.
Applying Natural Language Processing algorithms measures sentiment and topic modeling techniques find patterns in conversations to see which narratives emerge.
The Syntasa software and all data is contained within a private cloud environment that is owned and governed by the customer
