Syntasa was named by Gartner as a 2018 Cool Vendor in Personalization, praising its capabilities to combine clickstream data with enterprise data and deliver a more holistic view of customer behavior, from event-triggered marketing and tailored messaging to optimized customer experiences based on interactions across touchpoints.

The report, produced by analysts Jennifer Polk, Bryan Yeager, and Augie Ray, describes how personalization is a vital marketing technology, enabling stronger customer relationships and a competitive edge through customized content.

Some of the world’s biggest brands (Lenovo, Sky, Tesco, Telegraph Media Group, among others) are using Syntasa to unify disparate sources of rich behavioral clickstream data and transform them into intelligent experiences. From leveraging anomaly and fraud detection across advertising activity, to producing omni-channel journey models which trigger retargeting and next-best action campaigns.

Download the report if you’re looking to filter out the hype surrounding AI-powered marketing platforms, and identify those platforms which are truly delivering tangible results.