Unify all your donor data. Personalize every experience.
Built on Syntasa's Composable CDP, Donor AI helps higher education increase annual giving and engagement from alumni, friends, parents, and more.
Donor AI from Syntasa and Google Cloud — bringing Syntasa's Composable CDP to Higher Ed.Advancement teams have an enormous untapped opportunity.
The wealth of data outside their CRM has massive valueDonors interact with your university every day, and these interactions provide powerful signals. But this value is not being captured because the data is fragmented, and the processes are inefficient.
Biography, employment, donations, degree.
Website visits, inquiries, events, mentoring — the topics a donor actually cares about.
Email, SMS, and ad impressions and clicks — the messages that resonate.
Admissions, enrollment, academic performance, aid — the student journey that precedes the donor.
The solution is Donor AI.
Inside your private Google Cloud accountFive years of joint wins with Google Cloud power Donor AI: the same Vertex AI + BigQuery stack already steering Arizona's Gen AI opioid-treatment locator and other state-level programs. Expect Google-grade security, limitless scale, and compliance from day one.
Here's how it works.
Four steps, unified profile to sent emailUnify profiles & activities
Unifies data from every source — CRM, website, email, ads, and more. Stitches together each interaction, even retroactively in many cases, into one comprehensive donor journey.
Find signals
AI identifies the strongest connections for each individual donor — athletics, performing arts, a scholarship, a shared alumnus year.
Hyper-personalize outreach
Highlights these connections directly in the message sent to that donor.
Activate through email
Creates hyper-personalization tokens in the CRM and sends messages through the email system carrying that hyper-personalized content.
"Ever since you graduated from our 1995 Electrical Engineering class you have consistently helped shape the future of budding engineers."
"A gift from you will empower the next generation to effectively tackle climate change."
Two things your team touches every day.
ProductA unified donor profile, and an AI that writes the outreach from it.
Unified Donor Profile
Unifies all available data in a single golden record.
Viewable in a dashboard or your preferred CRM — Blackbaud, Salesforce, and others.
Includes unified activity history for a comprehensive picture of every interaction.
AI-Powered Personalization
Multiple versions generate automatically for quicker A/B testing.
Propensity models predict donation likelihood and ask amount.
Gemini and Vertex AI generate personalized messages from the unified profile and its signals.
"Your 1995 class made this possible — will you help the next one?"
Syntasa's Composable CDP.
Makes it easy to get started quickly with modules, pre-built data integrations, and templates. Pick and choose modular, flexible capabilities to get started as big — or as small — as you wish.
Unlike traditional CDPs that require adopting a rigid, pre-built stack, a composable CDP plugs directly into your existing systems — bringing all your data together without forcing you to overhaul your infrastructure.
Ingest online and offline data. Clean and transform it. Monitor data quality. Sync to downstream platforms.
Primary and secondary identifiers, deterministic and probabilistic mapping — a golden record for customers, households, and accounts.
Marketing segmentation and destination set-up — cross-channel activation across paid media, CRM, and on-site.
Propensity modeling, predictive modeling, recommendations, and generative AI models.
Here's how it's different.
Four reasons it holds upLeverages AI
Uses the latest advances in Google's generative AI to hyper-personalize outreach. World-class data analytics from Google finds the nuggets others miss.
Complementary
Integrates data from your existing systems and adds value to the tools you already run — CRM, email, website, ads. Not rip-and-replace.
Modular
Start small and expand as the value grows. Easy to get started quickly, and pay only for what you need, when you need it — centralized profiles across recruitment, enrollment, academics, and advancement, added one component at a time.
Privacy-first
Runs within a private Google Cloud account, so sensitive donor data stays within that environment — full compliance with data privacy standards, including FERPA-aligned privacy. Syntasa and Google never see or use your data.
3× increase in upsell from personalized recommendations (Currys) ·57% increase in transactions from personalization (Sky) ·6% increase in monthly revenue from social proofing (Lenovo). In higher-education experiments:+20% open rates ·+66% click-throughs ·+25% larger donations ·+125% campaign revenue.
Keep your stack.
Maintain your preferred tech stack without compromising on data insights.
Many use cases add immense value in Higher Ed.
Alumni engagement is where Donor AI startsThe same Composable CDP handles every stage of the student and donor lifecycle — Donor AI is where it starts today.
Targeted recruitment — identify prospective students who are a good fit for the institution to tailor recruitment campaigns.
Personalized applications — provide a personalized, engaging application process for prospective students.
Yield management — optimize yield by predicting and influencing student enrollment decisions.
Tailored communication — deliver personalized messages to students based on academic progress, interests, and engagement.
Learning paths — create customized learning paths based on academic performance, learning style, and goals.
Early intervention — identify at-risk students early and provide proactive support.
Tailored communications — personalize communication to alumni based on interests, career paths, and giving history.
Fundraising appeals — develop highly targeted fundraising campaigns that resonate with specific donor segments.
Alumni event planning — plan and execute alumni events that are relevant and engaging for specific groups of alumni.
Data-driven decisions — gain a 360-degree view of students, alumni, and donors across the institution.
Improved efficiency — streamline administrative processes by automating tasks and integrating data across systems.
Start small. Scale big.
Deliver world-class outcomes for higher education with our versatile no-code, low-code, and pro-code platform — capturing first-party data in real time to produce a unified customer view for segmentation and personalization at scale. Tell us which two integrations matter most and we'll show you the profile they produce.
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