Skip to content
Syntasa

On-Demand Webinar · ~38 min

The Future of Advancement & Donor AI

Join Google Public Sector, Syntasa, and Carahsoft to explore an AI-first approach to donor engagement: personalized outreach, intelligent audience building, and fundraising built for higher education advancement teams.

Watch the webinar

Presented by

  • Google Public Sector
  • Syntasa
  • Carahsoft
Five systems, one donor
Illustration
  • CRM
  • Website
  • Email
  • Ticketing
  • Student Information System

Unified activity history

One donor, one picture

  • Audiences
  • Outreach
  • Ask amount

What you'll learn

  1. How AI-driven segments and personalized content improve open rates, click-through rates, and conversion

  2. How automating data consolidation, identity stitching, and activation powers advanced AI success

  3. How AI Agents enable more focused, effective donor engagement at scale

  4. How quick deployment delivers measurable results in about 10 weeks

Unlock the recording

Three fields. Instant access.

The Future of Advancement & Donor AI

~38 min · Higher EducationSyntasa · Google Public Sector · Carahsoft

We respect your privacy. No spam, ever.

Why this matters

  1. The problem

    Signal is everywhere. Sense is nowhere.

    For advancement teams, the challenge has never been finding data — it's making sense of it. Donor signal is scattered across your CRM, website, email platform, event ticketing, and student information systems, and most of it goes uncaptured. Google's Gemini and Gemini Enterprise Agent Platform analyze that unified activity history to surface the signals that matter, at scale.

    Illustration: typical share of donor signal captured
    Illustrative
    Signal sourceCaptured
    • CRM34%
    • Website12%
    • Email20%
    • Ticketing6%
    • SIS9%

  2. Personalization

    Two levels, both under your control.

    At the segment level, donors with similar interests and behaviors are grouped into audiences you can activate through email campaigns. At the individual level, Gemini drafts hyper-personalized outreach for each donor based on their specific engagement history and affinities — your team keeps full editorial control, reviewing and refining every AI-generated message before anything goes live.

    Two levels of personalization
    Illustration

    Segment level

    Similar donorsAudienceEmail campaign

    Individual level

    Gemini draftYour team reviewsGoes live

  3. Access

    Ask in English. No IT ticket.

    Ask the platform directly — “show me donors who gave last year but haven't given yet this year” — and get back a sized, segmented audience with the reasoning behind it. No SQL requests, no waiting on IT.

    Sample question and answer
    Example
    You

    Show me donors who gave last year but haven't given yet this year

    Donor AI

    2,417 donors match.

    Matched by lapsed FY giving + engagement score.

    Median last gift $250.

    Save audienceShow reasoning

  4. Privacy

    Your cloud. Your data. Full stop.

    All data (donor records, engagement history, AI outputs) stays inside your institution's own private Google Cloud account. Nothing is shared with Syntasa or Google, and nothing trains an external model. Built for FedRAMP High from the ground up, not bolted on after.

    Your private Google Cloud account
    • Donor records
    • Engagement history
    • AI outputs

    FedRAMP HighNothing shared. Nothing trains an external model.

  5. Where teams start

    The Donor AI Starter Pack pairs two data integrations (typically CRM and website) with donation-likelihood scoring, ask-amount recommendations, and an outbound email channel — built to help teams show measurable results before asking leadership for a bigger investment.

Prefer to talk to someone now?

Skip the recording and go straight to a conversation with our team.

Book a demo

More from the Library