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Syntasa’s Composable CDP Fuels Global Electronic Retailer’s Digital Evolution

Case Study

How do you outsmart industry giants in a competitive global market? This case study reveals how a top electronics brand used Syntasa’s Composable CDP to turn first-party data into powerful marketing results—delivering personalized experiences, recovering abandoned carts, and activating audiences at scale.

A global electronics retailer partnered with Syntasa to future-proof its digital marketing across North America, EMEA, and APAC. By deploying Syntasa’s Composable CDP, the company launched real-time in-session marketing, AI-powered personalization, and privacy-first data activation—resulting in over $180M in incremental revenue and a seamless, scalable customer experience.

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