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Customer 360

The Golden Record You
Actually Own

A warehouse-native identity graph that stitches anonymous behaviours to known profiles — creating a single, living Customer 360 record for every individual, household, or account. In your cloud. Under your control.

The Identity Crisis

You Have Data. You Don't Have a Customer View.

Every organisation claims to have a "Single Customer View." Yet marketing teams still can't answer: Is this anonymous visitor the same person who bought in-store last week? Is this support ticket linked to that high-value churn risk?

Cookie View in web analytics

Anonymous, device-scoped, expires on every browser reset.

Email View in your ESP

Opt-in only, no link to in-store or anonymous browsing.

Transaction View in your POS

Offline-only, disconnected from digital behaviour entirely.

❌
But you do not have a Customer View.

The problem isn't a lack of data — it's a lack of identity resolution.

That's where Customer 360 by Syntasa comes in →
The Identity Fragmentation Problem
The Industry Reality

Two Imperfect Choices. Both Leave You Exposed.

To solve identity resolution, the market offers two broken approaches. Neither is good enough.

The Legacy CDP
Mass Transfer Approach

You pay a vendor to copy all your data into their proprietary black box.

✕ You lose control of the identity logic — no visibility into why profiles were merged
✕ You pay twice to store the same data in a vendor warehouse
✕ Black-box models you cannot audit, tune, or own
→ A rigid, rented view of your customer.
The Manual Stitching
DIY SQL Approach

Your engineering team attempts to stitch data using SQL scripts and custom pipelines.

✕ Brittle logic that breaks at the messy middle of identity resolution
✕ SQL tables cannot talk to Facebook, Braze, or Google in real time
✕ Consumes your best engineers for months with no guaranteed output
→ An unstable graph disconnected from activation.
The Syntasa Difference
What if you stopped moving your data to a SaaS identity engine
— and instead moved the engine to your data?

Imagine a "Golden Record" directly in your private cloud (GCP, AWS, Azure). Bring the matching logic to your data — creating a compliant, persistent identity graph you own 100%.

✓ Glass-Box Logic
✓ Zero Data Egress
✓ 100% IP Ownership
✓ Real-Time Activation
How It Works

Introducing Customer 360 by Syntasa

A warehouse-native identity graph that stitches anonymous behaviours to known profiles — four stages, one Golden Record.

Stage 01
Real-Time Ingestion

Captures granular behavioural data: clicks, dwell time, scroll depth instantly as it happens.

  • First-party tracking
  • Persistent device IDs
  • Anonymous session capture
Stage 02
Identity Resolution

Links identifiers with 100% certainty (deterministic) and bridges gaps with ML (probabilistic).

  • Deterministic matching
  • Probabilistic matching
  • Cross-device stitching
Stage 03
Data Visualisation

Unified reporting combining all customer signals into enriched profiles visible across every team.

  • Enriched profile views
  • Cross-channel attribution
  • Real-time dashboards
Stage 04
Universal Sync

Push the Golden Record to any destination in real time: Google, Meta, Salesforce, Braze, and beyond.

  • Any MarTech destination
  • Real-time activation
  • Zero data egress
Stage 05
Customer Insights Agent

Ask your data in plain English. No SQL. No analyst queue. Instant answers for churn, revenue, and product performance.

  • Natural language queries
  • Full SQL traceability
  • Instant answers for all teams
The Golden Record

A Living Identity Graph in Your Cloud

Compliance-native, persistent, and queryable by every team. Built-in GDPR/CCPA compliance — if a user revokes consent, the graph updates instantly.

Golden Record
Enterprise-Wide Access

Since the Golden Record lives in your warehouse, it's instantly available to Data Science, BI, and Customer Support teams for a truly unified view.

Universal Sync

Eliminate data silos by syncing your Golden Record to any MarTech tool or activation channel — Google, Meta, Salesforce — the moment you need it.

Future-Proof Ownership

You own the graph 100%. Change any MarTech vendor — your identity data stays secure and intact in your private cloud, preventing vendor lock-in.

Why Enterprises Choose Syntasa

The Engine That Comes to Your Data

Stop paying twice to store the same data. Stop renting a rigid view of your customer. Syntasa brings the matching logic to your warehouse — glass-box, compliant, and yours.

Glass-Box Identity Logic

  • See exactly why two profiles were merged
  • Tune matching thresholds to your rules
  • Full auditability — no black boxes

Zero Data Egress

  • Identity graph lives in your cloud (AWS/GCP/Azure)
  • No vendor access to PII
  • GDPR/CCPA compliance built-in

Real-Time Activation

  • Sync Golden Record to any channel instantly
  • No SQL tables trapped from activation
  • Marketing teams activate without engineering

Composable by Design

  • Start with identity, add AI models on top
  • No forced bundles or shelfware
  • Works with your existing data stack
Proven Enterprise Outcomes

Real Impact, Real Numbers

Identity Resolution at Scale

Consumer Electronics Brand — Building a Unified View to Stop Wasteful Ad Spend

The Execution

Deployed Syntasa to resolve identities across web, CRM, and third-party data sources. Created a unified first-party data foundation powering paid media at global scale.

169M+
C360 Records created
$100M+
First-party data activation
Golden Record in Action

UK High Street Giant — Solving Disconnected Data to Track True Customer Journey

The Execution

Built a comprehensive Golden Record combining transaction history with real-time web behaviour — the single view powering cart abandonment recovery and paid media effectiveness.

22M
C360 Golden Records
£45M+
Cart abandonment recovered
£30M+
Paid media effectiveness
Built for Every Stakeholder

One Golden Record. Every Team Benefits.

For Data Teams

  • Full code access & auditability
  • No proprietary schemas
  • Train identity logic on 100% of data
  • You own the IP

For Marketing & Growth Teams

  • Pre-built identity resolution, fast deployment
  • Real-time activation to any channel
  • Natural language Insight Agent
  • Customer journey analytics

For CIOs & Architects

  • Zero-copy, in-cloud execution
  • GDPR/CCPA compliance built-in
  • No vendor lock-in
  • Works with your existing stack
Choose the Right Starting Point

Different Teams Start in Different Places

Syntasa is designed to meet you where you are — and scale with you.

Customer 360

Customer 360

Unified identity, fast

Best if you want a production-ready Golden Record deployed in weeks — no SQL stitching, no black boxes.

AI Models on C360

AI Models on C360

Intelligence on top of identity

Ideal if you want to layer churn prediction, OTF detection, or personalisation directly onto your Golden Record.

In-Session Marketing

In-Session Marketing

Identity in the moment

Use your C360 to power real-time in-session decisions — intervening while the customer is still present.

Is Your Data Connected, or Just Collected?

Talk to our team about closing the identity gap — and building the Golden Record your marketing stack has always needed.

Talk to an Expert
FAQ

Common Questions

What is Customer 360 by Syntasa? +
Customer 360 is Syntasa's warehouse-native identity graph that stitches anonymous behaviours to known profiles, creating a single "Golden Record" for every individual, household, or account — living entirely in your cloud with zero data egress.
How is this different from a legacy CDP? +
Legacy CDPs require you to move all your data into their proprietary black box — you pay twice to store the same data and lose control of the identity logic. Syntasa moves the engine to your data, running entirely within your existing cloud environment with full transparency.
What does "Glass-Box" identity resolution mean? +
Unlike black-box systems that merge profiles without explanation, Syntasa gives you full visibility into the matching logic. You can inspect why two profiles were merged or kept separate, tune thresholds to your business rules, and audit every decision.
Does my data leave my environment? +
No. Syntasa runs entirely within your cloud (AWS, GCP, or Azure). Zero data egress, no vendor access to PII. Your identity graph and model IP stay yours — permanently.
How long does deployment take? +
Production-ready Customer 360 records are typically live in weeks, not months. You can start with identity resolution, prove value, and layer on AI models or in-session marketing from there.
Is GDPR/CCPA compliance built in? +
Yes. Compliance is native to the Syntasa identity graph. If a user revokes consent, the graph updates automatically across all connected channels and downstream tools — no manual intervention required.
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