Composable CDP: A Complete Guide to the Future of Customer Data
What is a Composable CDP? The Next Evolution in Customer Data Management The concept of Customer Data Platforms (CDPs) emerged in the mid-2010s, spurred by the need for businesses to unify customer data across various touchpoints and channels. Since then, CDPs have revolutionized the capacity of businesses to leverage vast swathes of customer data in […]
Marketing in a cookieless future
Discover the challenges and opportunities in a cookieless future. Syntasa’s blog explores privacy concerns, adapting strategies, leveraging first-party data, consent-based targeting, and AI. Build trust, transparency, and value for success in this evolving landscape. Stay ahead in the cookieless era!
How to transform your cloud environment into a CDP-like capability
Organisations are on a journey to unify all the customer data they hold, personalise the experience for their customers across channels, and measure sentiment and return on investment. Many leaders across industries are convinced that a customer data platform (CDP) will play a critical role in moving these initiatives forward and achieving their business goals. Private clouds offer an unprecedented opportunity to manage customer data and activate it across marketing channels while protecting sensitive customer data.
From Pharm to Arm: Are we sleepwalking through vaccine distribution?
Leaders of states, counties, and cities that persuade higher proportions of their residents to be vaccinated will reap the benefits – in generating higher GDP, lower unemployment, higher tax revenue, and reduced healthcare cost.
Goodbye Cyber Weekend, Hello Holiday Season
The center of gravity in retail has shifted away from physical store locations and toward online as the primary focus. What we are seeing is not an anomaly – it is the blueprint for the future of retail. The online growth we have seen since the start of the pandemic will continue long after we have a vaccine.
Third-party Data: the Writing is on the Wall
The relevance of business models deteriorates over time. That is the nature of commerce in every industry, and particularly for the online advertisement industry, where data collection methods have come under intense scrutiny in the last few years.
In the Age of Covid, What Comes Next in Digital?
Digital channels have become an indelible part of our lives and how we behave on them is more important than ever.
Extracting Adobe Analytics Data: The Quick and Easy Way
One of the biggest challenges with Adobe Analytics is finding a way to quickly, securely, and reliably integrate clickstream data with your big data…
Multi-Channel Attribution: Not All Touchpoints Are Treated Equally
In today’s hyper-connected world, the question of attribution becomes a far more complex one for marketing teams.
Towards a Next-Gen Data Lake Architecture
In order to generate ROI from our data lake investments, we need to successfully productionise multiple AI-powered programs within our data lake. That is, programs which produce a continuous stream of actionable insights based on the digital, enterprise, and third-party data being stored inside data lakes.