Learn How Lenovo & Others Make Adobe & Enterprise Data Actionable in Hadoop
To understand your audience, it’s vital to have a complete view of the entire customer journey. However, when an organization fails to integrate all of its data, it’s robbing itself of the knowledge needed to achieve this and be successful digital marketers. In this video, find out how integrating enterprise and clickstream data in Hadoop extends […]
This is Going To Be Yuge
If you want to make your business great again, you gotta know who your customer is. We need to take our customer back to being great again.
Scrap Black Friday & Do Away With Cyber Monday
If you have the right data analytics program to monitor what customers are doing every time they visit your website, you can create a Black Friday experience all year long.
How Syntasa Came To Be
Some of our staff has been around since the company was run out of a small closet of an office. Now, we are a well-known partner of the federal agencies.
The Future of Data Analytics Lies in AI Assisted Customer Analytics
Artificial intelligence is expected to change the rules of the game in the decades to come.
Why Dynamic Analytics Are the Way of the Future
Modern businesses are finding themselves sitting on top of a treasure trove of business intelligence.
Three Types of Analytics to Leverage Big Data
In the era of big data, companies are finding more and more ways to fine-tune product offerings for their customers.
Marketing Analytics Grows Up: Breaking the Dependency on Independence
A good mix and balance of dependence and independence goes a long way. This truth spells success for digital marketing analytics.
The K.I.S.S. Principle in Marketing Analytics
When faced with the complexity of marketing data, it is good to follow the K.I.S.S. principle.
Marketing Analytics: The Science of Customer Data
Before you begin your next marketing initiative and begin designing new campaigns, take a page out of a science textbook.