Beyond "Pushing Lists":
Seamless Activation & Attribution
From static audience lists to agentic, real-time orchestration. Syntasa transforms cross-channel activation into a continuous intelligent loop — from definition to delivery to recovery.
Most Teams Confuse Multi-Channel with Cross-Channel
Running an ad and sending an email at the same time isn't cross-channel. It's just noise — twice. The problem isn't sending messages; it's coordinating them.
Budget Waste from Retargeting Buyers
You keep spending on Google and Meta to retarget users who already converted via email — because the channels never communicate. Syntasa suppresses buyers the instant they convert, across every platform simultaneously.
Missed Revenue Windows
Cart abandonment emails firing 24 hours later miss the moment. Syntasa detects session abandonment in real time and triggers personalised recovery the instant intent drops — not the morning after.
From Audience Definition to Closed-Loop Attribution
Syntasa replaces disconnected channel execution with a single, warehouse-native intelligence loop that defines, activates, measures, and evolves — automatically.
Describe your audience in plain English. The AI Agent generates SQL, builds the segment in your warehouse, and makes that definition the single source of truth for all channels.
- Natural language to SQL
- Warehouse-native segments
- AI Propensity Models
- Real-time refresh
One-click sync to every channel simultaneously — no manual CSV uploads, no API work. Privacy guardrails enforce consent before any data leaves your cloud.
- Google Ads & Meta CAPI
- TikTok, Braze, Salesforce
- Automatic PII hashing
- Consent-checked at send
Syntasa monitors conversion events in the warehouse in real time — linking the ad impression to the sale and resolving double-attribution across platforms.
- Real-time conversion tracking
- Impression-to-sale linkage
- Customer vs Prospect tagging
- No duplicate credit claims
Based on the feedback loop, the system branches: suppress buyers from retargeting immediately, or trigger personalised email recovery for abandoners.
- Auto-suppress recent buyers
- Email Personalisation Agent
- Audience auto-refresh
- Budget optimisation signals
One Warehouse. Every Channel. Zero Manual Work.
1-click sync to every major platform. PII hashed. Consent checked. Real-time.
+ Retail Media, Pinterest, Snapchat, and custom connectors via API
Coordinate the Experience. Don't Just Add More Channels.
True activation is about timing and context. Syntasa gives you the power to coordinate your entire marketing stack from a single source of truth — your Data Warehouse.
AI-Driven Audience Definition
- Ask in plain English — no SQL knowledge needed
- Warehouse-native segments built automatically
- Single definition = single source of truth for all channels
Real-Time Suppression & Activation
- Remove buyers from retargeting the instant they convert
- Trigger recovery campaigns the moment a session abandons
- No lag, no manual intervention, no wasted spend
Privacy-First by Design
- Automatic PII hashing before any data leaves your cloud
- Consent checked at the point of activation
- GDPR/CCPA compliance built into every sync
True Closed-Loop Attribution
- Links ad impressions to warehouse conversion events
- Eliminates double-attribution across Google and ESP
- Real-time feedback drives next best action automatically
Real Impact, Real Numbers
Currys — Fixing Generic Cart Abandonment Emails
Orchestrated a Cross-Channel Intercept combining real-time web signals with CRM activation — triggering personalised emails the instant cart abandonment was detected, not hours later.
Lenovo — Fixing Budget Waste from Redundant Retargeting
Built Purchasing Intent Models directly on warehouse data — sending activation signals selectively to only high-propensity users and suppressing recent purchasers in real time across all ad platforms.
One Platform. Every Team Wins.
For Marketing Teams
- Ask for any segment in plain English
- No SQL or engineering dependency
- Campaigns activate in real time
- Recovery agents work automatically
For Data & Analytics Teams
- Warehouse remains the single source of truth
- Full transparency into segment logic
- Closed-loop attribution in the warehouse
- No data duplication or tool sprawl
For CIOs & Architects
- Zero data egress beyond consent-checked syncs
- PII hashed before leaving your cloud
- No vendor lock-in on channel connectors
- Works with your existing MarTech stack
Start Where You Need It Most
Syntasa is composable — start with activation, then layer in identity and AI models as you grow.
Cross-Channel Activation
Coordinate, don't just sendBest if you want to eliminate siloed logic and start coordinating your entire channel stack from a single warehouse-native audience definition.
Customer 360
Identity-powered activationLayer in a Golden Record so every channel activation is built on a resolved, unified customer identity — not fragmented device or email views.
In-Session Marketing
Act before the session endsCombine cross-channel coordination with in-session execution — so you're acting while intent exists, not after the customer has already left.
Are You Doubling Down on Channels, or Coordinating the Experience?
Talk to our team about turning your channel stack into a connected, intelligent loop — the right message, the right channel, at the precise moment it matters.