Power Your Composable CDP with our Data Ready Solution
The Data Ready capability automates data preparation, unification, and quality assurance, ensuring only trusted, high-quality data fuels your Syntasa Composable CDP.
Data Ready is a foundational capability within the Syntasa Composable CDP, designed to solve the data quality challenges that hold marketers back.
of data analysts say poor quality data impacts system performance
of CDP users’ time is wasted on data prep
of companies can’t scale CDPs due to bad data
of analysts cite data assembly as a top barrier
The Data Engine Powering CDP Success
A Composable CDP is only as strong as the data that feeds it. Our Data Ready capability eliminates silos, ensures data integrity, and delivers trusted, campaign-ready data, empowering every other capability within Syntasa’s platform to perform at its best.
Breaking Silos
Unify disconnected data sources into a cohesive, accessible foundation
Ensuring Integrity
Validate and verify data accuracy at every step of the pipeline
Reducing Costs
Eliminate wasted spend on
campaigns powered by unreliable data
Accelerating Teams
Enable marketers and data teams to collaborate efficiently
Key Features
Turning Raw Data into Actionable Intelligence
Our Data Ready solution simplifies data preparation, cleansing, and orchestration across the Syntasa Composable CDP, accelerating insight generation and campaign activation.
Data Ingestion
Collect multi-source data from CRMs, websites, transactions, loyalty programs, ads, mobile apps, call centers, and analytics tools.
Data Transformation
Clean, standardize, and transform data so every system speaks the same language.
Data Quality Monitoring
Automatically flag issues like duplicates, gaps, or errors before they bottleneck in your CDP.
Data Sync
Sync all prepared data into your CDP so it runs smoothly and efficiently.
What Data Ready Delivers
As a core capability of the Syntasa Composable CDP, Data Ready cuts data preparation time, improves data quality, and helps marketing teams activate trusted insights faster.
- Streamlined data preparation workflows
- Trusted, verified data quality
- Holistic consumer profile with multi-source online and offline data
- Cost efficiency and reduced waste
- Full compliance and security
- Scalability for growing enterprises
Differentiators
Designed for Real Impact, Security and Speed
Marketer-Friendly Interface
Support non-technical users with intuitive tools to access and activate clean data. Data Ready supports marketing campaigns with fast audience creation and accurate personalization.
Secure Deployment
Stay secure with 100% private cloud operation. Data Ready keeps customer data in your environment and remains fully compliant with GDPR, HIPAA, and SOC 2.
End-to-End Automation
Save time with end-to-end workflow automation from ingesting → cleansing → transformation → sync, and automated Data Quality Monitoring across every column and row.
Ongoing Adoption Support
Support rapid adoption with configuration support, workflow setup training, and skills enablement for non-technical teams.
Data Ready vs Typical Tool Stacks
Most marketers are stitching together different tools to paint an accurate consumer profile. Data Ready offers one clean, secure place for data activation.
Data Ready by Syntasa | Typical Tool Stacks (ETL + DQM + Integrations + RevETL) | |
|---|---|---|
Privacy and Security | Installed directly in your GCP / AWS / Azure environment; no data leaves your cloud account. | Data copied into vendor systems; creates governance risks and new silos. |
CDP-Readiness | Cleanses, transforms, and structures data exactly as CDPs require. | Generic ETL tools don’t format data for identity, activation, or campaign use cases. |
Data Quality Monitoring Automation | Continuous checks, alerts, and anomaly detection. | Most CDPs lack deep DQM; ETL tools require manual setup or separate DQM products. |
User-Friendliness | A simple interface to browse, select, and sync the datasets needed for campaigns. | Most systems require SQL, engineering tickets, or manual exports. |
Integration Level | One integrated workflow designed for speed and scale | Companies combine ETL + prep tools + custom pipelines + reverse ETL to replicate this. |
Activation Capabilities | Built for high-volume behavioral, CRM, transaction, and loyalty data. | Many CDPs still operate on limited batch windows or struggle with large datasets. |
Implementation | Cuts engineering hours, removes data prep overhead, and standardizes workflows. | Stacking tools increases complexity, spend, and the need for specialized engineering. |
Change Management | Includes workflow setup, training, and guided configuration. | Most data tools assume technical expertise and provide limited support for marketers. |
Build Better Initiatives with High-Quality Data
The Data Ready capability ensures your Syntasa Composable CDP delivers on its promise, providing the clean, unified data foundation required to personalize at scale and maximize ROI.
Frequently Asked Questions
How is Data Ready different from ETL/ELT or data prep tools we already use?
Unlike generic ETL/ELT tools, Data Ready is purpose-built for marketing and customer data. It doesn’t just move data — it validates, unifies, and prepares it specifically for CDP activation, audience building, and personalization workflows. It removes the manual steps and custom engineering effort typical ETL tools still require.
What types of data sources can Data Ready ingest?
Data Ready supports ingestion from CRMs, POS systems, web + app analytics, loyalty programs, advertising platforms, call centers, transaction systems, and cloud data warehouses. If it generates customer or interaction data, Data Ready can unify it.
How does Data Ready improve data quality?
Data Ready automatically identifies and flags duplicates, missing attributes, schema inconsistencies, and suspicious patterns before they hit your CDP. It also standardizes formats and ensures every dataset aligns to your organization’s shared schema.
Does Data Ready support real-time or near-real-time data?
Yes. Depending on your environment, Data Ready supports scheduled batch processing, streaming ingestion, and near-real-time data syncs to ensure marketing systems receive fresh, ready-to-activate data.
How does Data Ready fit inside Syntasa’s Composable CDP?
Data Ready is the foundational data preparation and quality layer of the Syntasa Composable CDP. It automates ingestion, transformation, unification, and quality checks so all downstream capabilities — identity, activation, analytics, and orchestration — run on trusted, clean, campaign-ready data.
What security model does Data Ready use?
Data Ready runs fully inside your private cloud environment. No customer data leaves your environment. It maintains compliance with GDPR, HIPAA, SOC 2, and enterprise IT governance requirements.
How long does implementation take?
Most teams see Data Ready operational within weeks. Because it lives in your cloud and integrates with existing systems, implementation focuses on mapping sources and defining transformations rather than heavy engineering.
How technical does our team need to be to use the interface?
The interface is designed for both analysts and marketers. Analysts can configure data flows and monitoring, while marketers get a clear, simplified view of which datasets are ready, clean, and safe to activate — without touching code.
Can Data Ready support multi-region or multi-brand organizations?
Yes. You can configure multiple environments, segment data pipelines by region or business unit, and enforce shared data standards across brands while allowing local teams to manage their own sources.
How does Data Ready reduce CDP operating costs?
By automating data prep, reducing breakages, and eliminating manual maintenance, Data Ready dramatically cuts engineering hours spent fixing or validating data. It also reduces wasted activation spend caused by incomplete or inaccurate data.
Does this replace the need for a warehouse or lakehouse?
No. Data Ready complements your warehouse or lakehouse by preparing and unifying the data that flows into your CDP. It works with — not instead of — your existing data infrastructure.
What happens if a data source changes or breaks?
Data Ready automatically detects schema changes, missing feeds, or data anomalies and alerts your team before they impact downstream CDP functions. This prevents broken audiences, failed personalization, and data downtime.
Can Data Ready scale as we add more channels or data volume?
Yes. It is architected for horizontal scalability and supports high-volume ingestion and transformation across large enterprises.