Striking the balance between digital optimisation with siloed context and unleashing the powers of blended CRM and wider enterprise data can be a nightmare. Enter the ‘buy vs. build’ decisions to avoid black box 3rd party solutions.
[Recording from Adobe Summit 2018]
California’s Office of Digital Innovation (ODI) informed COVID vaccine response by providing granular insights into sentiment around willingness and hesitancy for California’s Vaccinate All 58 campaign.
Secure your customers’ personal identifiable information (PII) so that you always remain compliant with privacy regulations like GDPR and CCPA.
Discover the capabilities and app templates available in Syntasa’s platform.
Hear from a business performance leader at Dixons Carphone, on how they’re using Syntasa to architect customer data and deliver personalized bundles on their websites.
Hear from a data scientist at Dixons Carphone, on how they’re personalizing product recommendations and increasing add to basket rates on their websites.
A global electronics retailer partnered with Syntasa to future-proof its digital marketing across North America, EMEA, and APAC. By deploying Syntasa’s Composable CDP, the company launched real-time in-session marketing, AI-powered personalization, and privacy-first data activation—resulting in over $180M in incremental revenue and a seamless, scalable customer experience.
A leading electronics retailer in the UK and Ireland partnered with Syntasa to transform its marketing and data operations amid increasing privacy regulations and rising customer expectations. By implementing Syntasa’s Composable CDP within its Google Cloud Platform environment, the retailer unlocked real-time insights, streamlined audience targeting, and activated AI-driven personalization—resulting in more than £100M in attributable revenue gains.
A global airline used Syntasa’s Composable CDP to unify loyalty, CRM, and behavioral data, enabling real-time identity resolution, predictive modeling, and automated audience activation. The result: improved ad performance, scalable personalization, and faster model deployment.
This resource explores how in-session marketing captures real-time visitor behavior to deliver personalized nudges, offers, and messages that drive conversions before a user leaves your site. By using machine learning to detect intent within seconds, it helps brands turn fleeting web sessions into revenue-generating opportunities.
This resource introduces a Customer Insights Agent that translates natural language questions into SQL queries using AI. It enables business users to access complex customer insights without needing SQL expertise, while maintaining transparency and governance for technical teams.
A state transportation agency used Syntasa’s Behavioral Sentiment Analytics to surface underserved communities and inform more equitable transportation planning through AI-powered insights.
