Hear from NOW TV’s Senior Product Owner for Digital on how they’re enabling clickstream data in their data lake and achieving enormous efficiencies and scalability.
In this case study, read how algorithmic models have improved reach and conversion rates for an electronics company’s retargeting campaigns.
In this case study, read how NOW TV is connecting digital and offline data sources to better understand customers and deliver a superior customer experience.
Hear from NOW TV’s Insight Manager in the Data Intelligence group on how they’re unlocking their product analytics in order to serve better content to consumers.
Attribution of media spend is a common problem shared by people in many different roles and industries. Many of the solutions that are simplest and easiest to implement don’t drive the right behavior. Tushar Mukherjee (Head of Ecommerce Analytics at Lenovo) shares practical lessons learned developing and applying multivariate attribution models at Lenovo.
[Recording from Strata Data Conference 2019]
In the latest instalment of the FinML meet-up we welcomed Apoorv Kashyap and Charmee Patel to discuss how to use digital behavioural data in ML-applications.
[Recording from FinML meet-up]
The state of the art in productionizing machine Learning models today primarily addresses building RESTful APIs. In the Digital Ecosystem, RESTful APIs are a necessary, but not sufficient, part of the complete solution for productionizing ML models.
[Recording from Spark + AI Summit 2019 Europe]
The California Office of Digital Innovation (ODI) supported the state’s COVID vaccine response with analytics that estimated vaccine hesitancy and guided the advertising strategy and allocation of the vaccine.
To understand your audience, it’s vital to have a complete view of the entire customer journey. However, when an organization fails to integrate all of its data, it’s robbing itself of the knowledge needed to achieve this and be successful digital marketers.
[Recording from Adobe Summit 2017]
Striking the balance between digital optimisation with siloed context and unleashing the powers of blended CRM and wider enterprise data can be a nightmare. Enter the ‘buy vs. build’ decisions to avoid black box 3rd party solutions.
[Recording from Adobe Summit 2018]
