Hear from NOW TV’s Senior Product Owner for Digital on how they’re enabling clickstream data in their data lake and achieving enormous efficiencies and scalability.
In this case study, read how algorithmic models have improved reach and conversion rates for an electronics company’s retargeting campaigns.
In this case study, read how NOW TV is connecting digital and offline data sources to better understand customers and deliver a superior customer experience.
Hear from NOW TV’s Insight Manager in the Data Intelligence group on how they’re unlocking their product analytics in order to serve better content to consumers.
In this case study, discover how Syntasa’s platform is enabling data scientists at a global airline to automatically ingest behavioral data and build propensity models.
Digital behavior isn’t like the other data that you’re used to. Its scale and complexity sink most projects. Learn how to keep your behavioral data pipelines afloat.
A global sportswear brand consolidates digital activity data across countries and platforms, enabling analysts provide a complete picture of their visitors’ journeys.
Bring Adobe Analytics clickstream data into your enterprise big data environment, quickly and easily.
Sheryl Kingstone, Research VP of Customer Experience & Commerce at 451 Research, discusses the role of data in improving the customer experience.
In this case study, read about how a global media company uses analytics for better customer insight.
