In this case study, read how Lenovo’s Business Intelligence team is working with Syntasa to score purchasing intent and build algorithmic models for retargeting.
See how algorithmic attribution models help marketers quantify the relative impact of each customer interaction.
See how Sky unlocked the power of their marketing cloud in 12 weeks and are delivering real incremental revenue.
Bring GA 360 clickstream data into your enterprise big data environment, quickly and easily.
Review the take on Syntasa’s marketing AI platform (sometimes called a CIP), as reported by 451 Research analysts.
See how Sky transforms VPC from Google into props.
[Recording from Syntasa’s 4.0 Launch and Learn event in London]
In this case study, read how Dixons Carphone automates and productionizes recommendation models using Syntasa.
In this case study, discover how Syntasa’s platform is enabling data scientists at a global airline to automatically ingest behavioral data and build propensity models.
Digital behavior isn’t like the other data that you’re used to. Its scale and complexity sink most projects. Learn how to keep your behavioral data pipelines afloat.
A global sportswear brand consolidates digital activity data across countries and platforms, enabling analysts provide a complete picture of their visitors’ journeys.
Bring Adobe Analytics clickstream data into your enterprise big data environment, quickly and easily.
Sheryl Kingstone, Research VP of Customer Experience & Commerce at 451 Research, discusses the role of data in improving the customer experience.
