A global electronics retailer partnered with Syntasa to streamline and automate the ingestion of complex data schemas into Adobe Experience Platform (AEP). By leveraging Syntasa’s Data Ready for CDPs solution, the team drastically cut schema creation time from days to under 30 minutes while enhancing data quality, reducing errors, and accelerating CDP deployment.
A leading streaming service with millions of users needed a better way to predict churn and personalize the viewer experience. Their customer data was fragmented across web, video, and subscription platforms—making it hard to act on user behavior in real time. Syntasa unified their data into a single customer view and applied AI to predict free trial cancellations with 93% accuracy on Day 1. With this insight, they launched targeted, in-the-moment messaging that converted more users and improved long-term engagement.
A global electronics retailer partnered with Syntasa to future-proof its digital marketing across North America, EMEA, and APAC. By deploying Syntasa’s Composable CDP, the company launched real-time in-session marketing, AI-powered personalization, and privacy-first data activation—resulting in over $180M in incremental revenue and a seamless, scalable customer experience.
A leading electronics retailer in the UK and Ireland partnered with Syntasa to transform its marketing and data operations amid increasing privacy regulations and rising customer expectations. By implementing Syntasa’s Composable CDP within its Google Cloud Platform environment, the retailer unlocked real-time insights, streamlined audience targeting, and activated AI-driven personalization—resulting in more than £100M in attributable revenue gains.
A global airline used Syntasa’s Composable CDP to unify loyalty, CRM, and behavioral data, enabling real-time identity resolution, predictive modeling, and automated audience activation. The result: improved ad performance, scalable personalization, and faster model deployment.
This resource explores how in-session marketing captures real-time visitor behavior to deliver personalized nudges, offers, and messages that drive conversions before a user leaves your site. By using machine learning to detect intent within seconds, it helps brands turn fleeting web sessions into revenue-generating opportunities.
Advancement teams are sitting on valuable donor, alumni, engagement, and digital interaction data, but much of it remains disconnected across systems. This guide explores how modern institutions can unify data, identify donor signals earlier, and use AI to create more personalized fundraising experiences. Learn how solutions like DonorAI help advancement teams turn fragmented data into actionable donor insights.
A global retail leader partnered with Syntasa to unify customer data across four channels : in-store transactions, loyalty-card interactions, app sessions, and web browsing into a single, governed foundation that marketing, eCommerce, data engineering, and data science teams could all work from.
Syntasa transformed the retailer’s transaction data into a structured basket-level dataset while unifying behavioural, transactional, and interaction data into a single customer view. Together, these created a shared source of truth that eliminated repeated preparation work, improved consistency across teams, and made trusted customer intelligence available across the organisation.
The unified foundation enabled sharper segmentation built on actual behaviour rather than broad demographics, surfaced bundling and cross-sell opportunities directly from basket composition, and gave data science teams a reliable base for affinity modelling, LTV prediction, propensity scoring, and churn analysis, ultimately producing one shared source of truth that closed the gap between customer signal and commercial action.
This is how WSP used AI-powered sentiment analytics to analyze 1,400+ community responses and shape Palm Beach County’s transportation plan.
A global cybersecurity company protecting hundreds of millions of users deployed Syntasa’s real-time intent scoring to personalize
experiences at the moment of decision. This drove measurable conversion uplift while protecting margin where it matters most.
Learn how AHCCCS partnered with Syntasa and Google Cloud to build an AI-powered opioid treatment locator that helps Arizonans find care.
Syntasa’s Customer Audience Agent lets teams build behavioural audiences in minutes using AI and natural language. It validates against live data, respects governance controls, and delivers activation-ready audiences without technical delays.
