Explore how The Telegraph is utilizing AI assisted subscription science.
[Slides from Syntasa’s 4.0 Launch and Learn event in London]
Discover the 3 levels of personalization and how successful brands are winning over customers with AI/ML-powered recommendations.
Hear from NOW TV’s Senior Product Owner for Digital on how they’re enabling clickstream data in their data lake and achieving enormous efficiencies and scalability.
In this case study, read how algorithmic models have improved reach and conversion rates for an electronics company’s retargeting campaigns.
In this case study, read how NOW TV is connecting digital and offline data sources to better understand customers and deliver a superior customer experience.
Hear from NOW TV’s Insight Manager in the Data Intelligence group on how they’re unlocking their product analytics in order to serve better content to consumers.
A leading streaming service with millions of users needed a better way to predict churn and personalize the viewer experience. Their customer data was fragmented across web, video, and subscription platforms—making it hard to act on user behavior in real time. Syntasa unified their data into a single customer view and applied AI to predict free trial cancellations with 93% accuracy on Day 1. With this insight, they launched targeted, in-the-moment messaging that converted more users and improved long-term engagement.
A global electronics retailer partnered with Syntasa to future-proof its digital marketing across North America, EMEA, and APAC. By deploying Syntasa’s Composable CDP, the company launched real-time in-session marketing, AI-powered personalization, and privacy-first data activation—resulting in over $180M in incremental revenue and a seamless, scalable customer experience.
A leading electronics retailer in the UK and Ireland partnered with Syntasa to transform its marketing and data operations amid increasing privacy regulations and rising customer expectations. By implementing Syntasa’s Composable CDP within its Google Cloud Platform environment, the retailer unlocked real-time insights, streamlined audience targeting, and activated AI-driven personalization—resulting in more than £100M in attributable revenue gains.
A global airline used Syntasa’s Composable CDP to unify loyalty, CRM, and behavioral data, enabling real-time identity resolution, predictive modeling, and automated audience activation. The result: improved ad performance, scalable personalization, and faster model deployment.
This resource explores how in-session marketing captures real-time visitor behavior to deliver personalized nudges, offers, and messages that drive conversions before a user leaves your site. By using machine learning to detect intent within seconds, it helps brands turn fleeting web sessions into revenue-generating opportunities.
This resource introduces a Customer Data NL2SQL agent that translates natural language questions into SQL queries using AI. It enables business users to access complex customer insights without needing SQL expertise, while maintaining transparency and governance for technical teams.
