It’s the Thought That Counts
Your customers are craving personalisation and machine learning does just that, allowing you to respond instantly in the moments which matter the most. Amazon, eBay, Wal-Mart, you name it, are all utilising ML. And if you’re not (that is, if you’re looking at customer data as a static thing), you will quickly lose out.
Unlocking the Value In Your Clickstream Data
As you may have already realised, your website is one of the most important sources of data when it comes to understanding your customers’ wants, needs, and preferences.
6 Tips for A New Chief Data Officer
The title of Chief Data Officer has only emerged in the past few years and most CDOs today are the very first to be filling that role at their company. And because they have no shoes to fill, they tend to walk in barefoot. That is, they come in without any overarching strategy for how the company’s data should be stored, shared and exploited.
Est-ce que RGPD vous gouvernera ou vous le gouvernerez?
Comme vous le savez, à partir du 25 mai 2018, toute entreprise qui stocke des données sur les citoyens de l’Union européenne devra se conformer au Règlement Général sur la Protection des Données (RGPD).
Will GDPR Rule You or Will You Rule It?
As of May 25, 2018, any company that stores data on citizens of the European Union will have to comply with a set of new data privacy rules called GDPR. The deadline to comply is fast approaching. GDPR will apply in the UK, and the 28 member states of the European Union, beginning May 25, 2018.
Eric Siegel on the State of Predictive Analytics
When you think of someone in predictive analytics, which person comes to mind? For me, it most definitely is Eric Siegel. Here’s what he had to share about the state of predictive analytics today.
Retailers Can Have Their Bricks and Click Them Too
Despite what you might have read, retail is not dying. Sure, brick-and-mortar retailers today face significant competition from their digital counterparts. But with the right omni-channel strategy, they can outperform online-only stores by providing the best of both worlds.
Data That Stays Together, Works Together
When it comes to data analytics, marketers are missing the forest for the trees. If you think your company’s most marketable data source lies in your enterprise data, think again. Your company is sitting on a gold mine of customer data, siloed in different departments, just waiting to be integrated and activated.
Are Homemade Customer Analytics Applications Better?
Your team may be perfectly capable of building an infrastructure and enterprise application. But what happens when you have to build for a more specialized function, such as predictive behavioral analytics? More often than not, the necessary skill sets for building these kinds of applications fall outside the scope of your team.
VIDEO: How Tesco and Lenovo Make Adobe and Enterprise Data Actionable
Click play to begin watching video. You may also view video slides as PDF.