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Behavioral Sentiment Analytics

The COVID vaccine challenge is upon us

Tap into a broader source of behavior to get a more representative view of your residents’ attitudes and intentions. Leverage passive sources of digital behavior to keep your finger on the pulse. Get insights into which topics are most popular, how sentiment is trending, and where you should focus your efforts.

The power of machine learning and big data

Google Cloud makes it possible to bring data together, measure sentiment and toxicity, and find the groups that need the most attention

Combining digital behavior and outcome data is the key

The COVID pandemic has provided an unprecedented need to analyze this new source of data to gain insights into attitudes and beliefs — and connect them to real-world outcomes like virus spread, vaccine progress, and cases.
website, surveys

Resident interactions with surveys, search, websites, and apps

Engagements with social media, call centers, and chatbots

treatment

Outcomes like virus spread, vaccine shipment, treatment, and associated gaps

Mind the Gaps

You need a granular view into which areas and cohorts need the most focused attention.
map identify areas | mapping sentiment

Where is the virus progressing without the availability of vaccines?

Where are residents willing to vaccinate, but not engaging digitally?

Where are vaccines available, but residents are hesitant to take them?

Solution Capabilities

Provides communications and public health leaders with the ability to see what matters most to them

Measures sentiment, scores toxicity, and aggregates conversations into similar topics

Improve visibility of ads, website content, emails, and app notifications for the groups that need them most

All data is automatically updated and tracked over time to show trends and impacts of actions

Taking action has never been easier

Prescriptive insights into the areas and cohorts that need specific actions
Covid Vaccine Advertising

Digital persuasion ads for hesitant groups that are engaged

handshake

Partner with community-based organizations to engage vaccine hesitant groups

community

Addressing residents in socially vulnerable communities

“Public health leaders face unprecedented challenges in distributing the COVID vaccine. Today’s environment requires new ways of solving problems, and the data and insights from Syntasa are like a secret weapon.”

Anonymous - Leader from Western State Government

Taking action has never been easier

Prescriptive insights into the areas and cohorts that need specific actions

On-site Surveys

Responses from visitors to your websites

Community Surveys

Responses from the broader community

call center

Call Centers

Transcripts of resident phone calls

Websites

Page visits, transactions, and content

chatbots

Chatbots

Transcripts from on-site chat conversations

social media

Social Media

What topics are people talking about?

app transactions

Apps

App visits, transactions, and content

search

Search

Insight gathered on searches from Google

demographics

Demographics

Public data from Census and social vulnerability

Additional Resources

Google Cloud Sentiment Analysis: A Foundation for a Successful COVID-19 Vaccination Strategy

Science has never moved faster, we now face a hurdle–rolling out a large-scale, rapid immunization initiative unlike anything we’ve seen before. 

 
READ ARTICLE

Blog: Pharm to Arm

Leaders of states, counties, and cities that persuade 80% of their residents to be vaccinated will reap the benefits – in generating higher GDP, lower unemployment, higher tax revenue, and reduced healthcare cost.

READ ARTICLE
public sector

Solution for the Public Sector

As constituent behavior has moved online, it’s now more critical than ever to provide relevant and engaging digital services.

READ ARTICLE