In this case study, read how NOW TV is connecting digital and offline data sources to better understand customers and deliver a superior customer experience.
Hear from NOW TV’s Insight Manager in the Data Intelligence group on how they’re unlocking their product analytics in order to serve better content to consumers.
Use customer data with a behavioral context to discover the optimal path to conversion, retention, and profitability.
See how Lenovo’s business analytics team is simplifying complex datasets and making them actionable through the application of customized machine learning algorithms.
Hear from a data scientist at Lenovo, on how they’re using Syntasa to score purchasing intent, then segment and target customers at scale.
In this case study, read how Lenovo’s Business Intelligence team is working with Syntasa to score purchasing intent and build algorithmic models for retargeting.
See how algorithmic attribution models help marketers quantify the relative impact of each customer interaction.
See how Sky unlocked the power of their marketing cloud in 12 weeks and are delivering real incremental revenue.
