In this case study, read how NOW TV is connecting digital and offline data sources to better understand customers and deliver a superior customer experience.
Hear from NOW TV’s Insight Manager in the Data Intelligence group on how they’re unlocking their product analytics in order to serve better content to consumers.
The UK Cabinet Office is building vaccine confidence with its partners around the world.
[Recording from Google Cloud Gov & Edu Summit 2021 Keynote]
In this case study, read about how a European media company integrates data for better customer insight.
The Waitrose analytics team discusses “Creating Relevant Messaging with Google Cloud” starting at 29:29.
[Recording from Google Cloud Next ‘19 in London]
Attribution of media spend is a common problem shared by people in many different roles and industries. Many of the solutions that are simplest and easiest to implement don’t drive the right behavior. Tushar Mukherjee (Head of Ecommerce Analytics at Lenovo) shares practical lessons learned developing and applying multivariate attribution models at Lenovo.
[Recording from Strata Data Conference 2019]
In the latest instalment of the FinML meet-up we welcomed Apoorv Kashyap and Charmee Patel to discuss how to use digital behavioural data in ML-applications.
[Recording from FinML meet-up]
