The UK Cabinet Office is building vaccine confidence with its partners around the world.
[Recording from Google Cloud Gov & Edu Summit 2021 Keynote]
In this case study, read about how a European media company integrates data for better customer insight.
The Waitrose analytics team discusses “Creating Relevant Messaging with Google Cloud” starting at 29:29.
[Recording from Google Cloud Next ‘19 in London]
Attribution of media spend is a common problem shared by people in many different roles and industries. Many of the solutions that are simplest and easiest to implement don’t drive the right behavior. Tushar Mukherjee (Head of Ecommerce Analytics at Lenovo) shares practical lessons learned developing and applying multivariate attribution models at Lenovo.
[Recording from Strata Data Conference 2019]
In the latest instalment of the FinML meet-up we welcomed Apoorv Kashyap and Charmee Patel to discuss how to use digital behavioural data in ML-applications.
[Recording from FinML meet-up]
Join Google Public Sector, Syntasa, and Carahsoft to explore an AI-first approach to donor engagement: personalized outreach, intelligent audience building, and fundraising built for Higher Education advancement teams.
Advancement teams are sitting on valuable donor, alumni, engagement, and digital interaction data, but much of it remains disconnected across systems. This guide explores how modern institutions can unify data, identify donor signals earlier, and use AI to create more personalized fundraising experiences. Learn how solutions like DonorAI help advancement teams turn fragmented data into actionable donor insights.
A global retail leader partnered with Syntasa to unify customer data across four channels : in-store transactions, loyalty-card interactions, app sessions, and web browsing into a single, governed foundation that marketing, eCommerce, data engineering, and data science teams could all work from.
Syntasa transformed the retailer’s transaction data into a structured basket-level dataset while unifying behavioural, transactional, and interaction data into a single customer view. Together, these created a shared source of truth that eliminated repeated preparation work, improved consistency across teams, and made trusted customer intelligence available across the organisation.
The unified foundation enabled sharper segmentation built on actual behaviour rather than broad demographics, surfaced bundling and cross-sell opportunities directly from basket composition, and gave data science teams a reliable base for affinity modelling, LTV prediction, propensity scoring, and churn analysis, ultimately producing one shared source of truth that closed the gap between customer signal and commercial action.
This is how WSP used AI-powered sentiment analytics to analyze 1,400+ community responses and shape Palm Beach County’s transportation plan.
A global cybersecurity company protecting hundreds of millions of users deployed Syntasa’s real-time intent scoring to personalize
experiences at the moment of decision. This drove measurable conversion uplift while protecting margin where it matters most.
Learn how AHCCCS partnered with Syntasa and Google Cloud to build an AI-powered opioid treatment locator that helps Arizonans find care.
