See how Lenovo’s business analytics team is simplifying complex datasets and making them actionable through the application of customized machine learning algorithms.
Hear from a data scientist at Lenovo, on how they’re using Syntasa to score purchasing intent, then segment and target customers at scale.
In this case study, read how Lenovo’s Business Intelligence team is working with Syntasa to score purchasing intent and build algorithmic models for retargeting.
See how algorithmic attribution models help marketers quantify the relative impact of each customer interaction.
See how Sky unlocked the power of their marketing cloud in 12 weeks and are delivering real incremental revenue.
Bring GA 360 clickstream data into your enterprise big data environment, quickly and easily.
A global electronics retailer partnered with Syntasa to streamline and automate the ingestion of complex data schemas into Adobe Experience Platform (AEP). By leveraging Syntasa’s Data Ready for CDPs solution, the team drastically cut schema creation time from days to under 30 minutes while enhancing data quality, reducing errors, and accelerating CDP deployment.
A leading streaming service with millions of users needed a better way to predict churn and personalize the viewer experience. Their customer data was fragmented across web, video, and subscription platforms—making it hard to act on user behavior in real time. Syntasa unified their data into a single customer view and applied AI to predict free trial cancellations with 93% accuracy on Day 1. With this insight, they launched targeted, in-the-moment messaging that converted more users and improved long-term engagement.
A global electronics retailer partnered with Syntasa to future-proof its digital marketing across North America, EMEA, and APAC. By deploying Syntasa’s Composable CDP, the company launched real-time in-session marketing, AI-powered personalization, and privacy-first data activation—resulting in over $180M in incremental revenue and a seamless, scalable customer experience.
A leading electronics retailer in the UK and Ireland partnered with Syntasa to transform its marketing and data operations amid increasing privacy regulations and rising customer expectations. By implementing Syntasa’s Composable CDP within its Google Cloud Platform environment, the retailer unlocked real-time insights, streamlined audience targeting, and activated AI-driven personalization—resulting in more than £100M in attributable revenue gains.
A global airline used Syntasa’s Composable CDP to unify loyalty, CRM, and behavioral data, enabling real-time identity resolution, predictive modeling, and automated audience activation. The result: improved ad performance, scalable personalization, and faster model deployment.
This resource explores how in-session marketing captures real-time visitor behavior to deliver personalized nudges, offers, and messages that drive conversions before a user leaves your site. By using machine learning to detect intent within seconds, it helps brands turn fleeting web sessions into revenue-generating opportunities.
