Attribution of media spend is a common problem shared by people in many different roles and industries. Many of the solutions that are simplest and easiest to implement don’t drive the right behavior. Tushar Mukherjee (Head of Ecommerce Analytics at Lenovo) shares practical lessons learned developing and applying multivariate attribution models at Lenovo.
[Recording from Strata Data Conference 2019]
In the latest instalment of the FinML meet-up we welcomed Apoorv Kashyap and Charmee Patel to discuss how to use digital behavioural data in ML-applications.
[Recording from FinML meet-up]
The state of the art in productionizing machine Learning models today primarily addresses building RESTful APIs. In the Digital Ecosystem, RESTful APIs are a necessary, but not sufficient, part of the complete solution for productionizing ML models.
[Recording from Spark + AI Summit 2019 Europe]
The California Office of Digital Innovation (ODI) supported the state’s COVID vaccine response with analytics that estimated vaccine hesitancy and guided the advertising strategy and allocation of the vaccine.
To understand your audience, it’s vital to have a complete view of the entire customer journey. However, when an organization fails to integrate all of its data, it’s robbing itself of the knowledge needed to achieve this and be successful digital marketers.
[Recording from Adobe Summit 2017]
Striking the balance between digital optimisation with siloed context and unleashing the powers of blended CRM and wider enterprise data can be a nightmare. Enter the ‘buy vs. build’ decisions to avoid black box 3rd party solutions.
[Recording from Adobe Summit 2018]
OMES teamed up with Syntasa and Google to centralize data across state agencies, improving access, streamlining processes, and enabling better decision-making with advanced analytics and machine learning.
Boost customer trust and conversion with Syntasa’s real-time social proofing solution that enhances product credibility using live popularity stats and AI-powered review summaries.
A regulatory agency partnered with Syntasa, Google, and T&T Consulting Services to analyze public comments related to a proposed rule. The solution helped reviewers identify exact and near duplicates to speed the review cycle.
Unlocking the Power of Data: Elevate Your CDP Initiatives with ‘Data Ready’ Discover how to optimize your Customer Data Platform (CDP) initiatives by ensuring your data is primed for success with Syntasa’s ‘Data Ready for CDP’ solution.
